About Orchestra

The beginnings and the team behind it all

Orchestra

Background

Orchestra is the result of New Zealand’s leading private equity investment marketplace, Snowball Effect, partnering with two veterans from the New Zealand tech startup scene, to answer some problems that plague thousands of companies and investors every year.

After initially existing as a share registry solution as part of Snowball Effect, Orchestra has flourished into a platform in its own right. Orchestra provides equity management software for growth companies and for businesses with many stakeholders, enabling them to build better stakeholder relationships. We service companies big and small; from those with complex shareholding requirements, to those just starting out with a few shareholders.

Our motivation

Orchestra is on a mission to better connect companies with their investors and employees. Investors who are more engaged with their portfolios and receive frequent communications typically invest more, and employees who are more engaged stay for longer and increase productivity, profitability, and business longevity.

We believe that investing in private companies can only be a good thing for local economies, and we want to make more investors confident to take the plunge, while increasing employee engagement will benefit local companies who have to compete for talent in a global marketplace.

Through our Snowball Effect capital raising experience, we have seen first-hand the pain and frustration companies go through when historical data is incomplete or missing – from unfinished cap tables and ESOP schemes – to missing critical legal documents. Orchestra ensures that all this data is accessible and effortless to keep updated, giving companies the peace of mind that everything is accurate and compliant.

Our team

Our passionate team has years of experience in creating and running successful businesses. More than that, they enjoy seeing other businesses thrive too. We want to hear your story, so please don’t hesitate to get in touch.

Core Orchestra team

Casey Eden

Founder & Managing Director

Before Orchestra, Casey was a co-founder of Neighbourly.co.nz and one of the team who created GrabOne.co.nz. Casey is passionate about achieving the maximum result for whatever effort you put into life, and squeezing in as many great experiences as possible along the way. Casey is in his happy place when playing spectacularly inconsistent golf, and can’t help but drive his family up the wall with his ever-growing ‘to do’ lists.

Ben Tan

Founder & Product Director

Ben has a degree in Mechatronics Engineering and started his career working in automated production lines before joining Snowball Effect early on to manage the design, build, and expansion of the platform. Ben also spent some time in Christchurch running the Vodafone xone programme, working to help find alignment between startups and corporates. During his downtime, Ben has a passion for building odd contraptions, and has a love and appreciation for art.

Alison Perkins

Founder & Client Success Director

Alison has the amazing ability to streamline and add order to any operational process. She has worked closely with Casey at Neighbourly.co.nz on sales operations and digital product delivery. Alison has a love for the underwater world and can often be found cave diving and doing underwater photography.

In Young Cho

Senior Platform Engineer

In Young is a Platform Engineer with 15+ years experience. In Young has worked closely with Casey and Oliver to develop Neighbourly.co.nz. She enjoys implementing robust solutions and troubleshooting. Outside of work, In Young loves sunbathing on the beach and has a huge love for dogs.

Sithum Amarasinghe

Senior Platform Engineer

Sithum is a web developer with more than 10 years of hands-on experience developing state-of-the-art web applications including Neighbourly. He loves problem solving and using new technologies. Sithum is a good cricketer who plays grade cricket in Auckland for Suburbs New Lynn Cricket Club and he loves travelling with his family.

Keegan Vivian-Greer

National Sales Manager

Coming to Orchestra from a background of sales and business management in the Tourism industry, Keegan has international exposure in multiple fields. Driven by customer satisfaction, he is dedicated to providing the best solutions for individual company needs. In his spare time, Keegan can be found mountaineering in winter, and surfing in summer.

Orchestra Board

Simeon Burnett

Director

Simeon is one of the co-founders of Snowball Effect and is passionate about building businesses and developing a more efficient capital market. Before founding Snowball Effect, Simeon spent nine years at Fonterra working across M&A, commodity portfolio management, and international business. Simeon loves getting to the beach, exercising, and enjoying a good wine or quality craft beer with his wife.

Richard Allen

Director

Richard has held multiple roles with Fonterra and is currently based in Shanghai leading Fonterra’s Foodservice business across China. Richard’s experience includes successfully launching MyMilk, and independent milk sourcing subsidiary for Fonterra in New Zealand, global asset optimisation, strategic planning and implementation and financial valuation. Before completing his studies, Richard spent over eight years working in Auckland's hospitality industry, over which time he developed a passion for New Zealand food and wine.

Shane Bradley

Director

As an internet entrepreneur, Shane has founded and successfully exited multiple startups, including GrabOne (New Zealand’s leading group-buying site), Pet.co.nz, and Neighbourly.